Believe it or not, mental health is now becoming a global issue. Data have shown that more and more people, especially teenagers, are experiencing mental health problems recently. With that, these individuals look for ways to cope up with these. Some look for the comfort of their family while others prefer getting medical treatment from professionals. However, there is an emerging strategy on how to address these problems, and that is through social media mental health campaigns.
Brands are now becoming more creative and dedicated to increasing their campaigns when it comes to mental health. Because of the issue’s relevance to young people around the world, most of the groups that create these initiatives rely on the intelligent use of data to develop an effective campaign.
The Role Of Mental Health Campaigns On Teenage Depression
Mental health campaigns on various social media platforms are now slowly emerging because of the positive effect it gives to teenage depression. Below are some of the benefits of mental health campaigns on young people.
- Mental Health Campaigns Break The Stigma
Despite mental health becoming the talk of the town at times, there are still some public “outings” on this topic. Whenever people tell others that they have a bipolar disorder, the image of a crazy person who is going nuts usually appears in their minds. They also view those with depression as a hopeless case—always sad, never happy.
Mental health campaigns usually break this stigma. These initiatives show that there are more things behind having bipolar disorder and depression. This move results in more people knowing the depths of these illnesses.
- Mental Health Campaigns Give Support
Although there is an increase in awareness about mental health, it is still awkward for individuals to provide help for those in need since they do not know what to do. They are not aware of the proper approach whenever someone is talking about their depression, and they also do not know what kind of help to give for those who are experiencing mental health problems.
The emergence of social media mental health campaigns gives these people a little bit of background on how to offer support to those in need. These provide a wider range of proper support to people with mental health problems.
- Mental Health Campaigns Inspire People
Mental health campaigns usually feature people who have mental health disorders. Stories of hope and words of encouragement supplement these. Such initiatives show individuals that other people experience the same thing as them. This gives them the idea that they are not alone. It also inspires them that they can overcome such challenges.
The Best Social Media Mental Health Campaigns
The best social media mental health campaigns are those that deliver messages that resonate. Here are some of the best ones which adequately addressed the issue and started real conversations on mental health.
- Project Semicolon – Amy Bleuel, founder of the Project Semicolon, spearheaded placing a semicolon tattoo. This semicolon shows support to those who are battling self-harm, addiction, depression, and suicide. As stated in the initiative’s website, “a semicolon is used when an author could have chosen to end their sentence but chose not to. The author is you, and the sentence is your life.” This project made waves in the online world. Many people with mental health problems showed their appreciation for the cause.
- #IDEFY – Planned Parenthood launched a social media campaign called #IDEFY which encouraged individuals to share to the whole world what they defy—homophobia, racism, and other stigmas—through posting on social media. This project enabled them to avoid keeping these issues within themselves and minimize the possibility of depression.
- UOKM8 – In September 2017, TheLADBible Group came up with a social content campaign which lasted for three months. Raising awareness on the mental health problems among men is its goal. To achieve this, they released a series of documentaries. They featured influential men talking about their experiences on depression. The drive was so useful that it was able to attract almost four million views on Facebook.
- People Like Us – Harrow, one of the most diverse communities in England and Wales, spearheaded this campaign. People Like Us focused on raising awareness on Black and Minorities Ethnic (BME) communities on the mental health services present in their places. This project helped them familiarize themselves with these opportunities and eventually increase their engagement in these programs. Results showed that the campaign reached almost 75,000 people from the targeted BME communities.
These four social media mental health campaigns prove that the digital platform is one of the best media to spread awareness and start conversations about these issues—specifically teenage depression. Hence, it is essential to create an impactful mental health initiative that is both effective and captivating to drum up the advocacy bring awareness to society.